Infomercial

Infomercials have been around for as long as I can remember. The claim is out there that the first-ever one was for Vitamix blender, circa 1950-ish. My first solid memory of an infomercial is of the $19.95 “As Seen on TV” commercials nestled in the middle of a favorite TV show. Thinking about them provided a chuckle, but it also got me to wondering.

What would my price point and list of benefits be if I were the infomercial? What would I have to offer the consumer that they couldn’t get anywhere else?

Although a price tag was difficult to determine, this was an incredible exercise on reminding myself of those things that only I can provide. Now, when I’m feeling extra spunky, the next step will be to ask those who know me best the worth of each of these unique attributes and characteristics.

And, not one to leave a post without getting folks to go, ‘Hmmmmmm.’ Your Infomercial – What would it say about you?